Pirelli & C. SpA engages in manufacturing and marketing of tyres for motor and industrial vehicles & motorcycles. It operates through the Consumer Business and Industrial Business segments. The Consumer Business segment includes car and motorcycle tyres made for both the original equipment and replacement markets. The Industrial Business segment comprises truck tyres and tyres for agricultural equipment. The company was founded by Giovanni Battista Pirelli on January 28, 1872 and is headquartered in Milan, Italy.