ID-Entity SA provides content solutions for marketing technology. The firm produces data-driven, omnichannel, and multimedia content as well as develops and integrates Through The Line, Above The Line and Below The Line communication strategies to optimize brand management and advertising. It also operates through the following business segments which are the main client sectors of the company: SME or Small and Medium Enterprises, Major Clients, and Public Administrations. The company was founded by Christian Traviglia in 2010 and is headquartered in Balerna, Switzerland.