Sasbadi Holdings Bhd. engages in the publication of educational materials. The firm publishes textbooks, revision guides, workbooks, assessment books, model test papers, children books, teaching guides, language guides, glossaries and logbooks for general teaching. It operates through the following segments: Print publishing, Digital and network marketing and Applied learning products and STEM education services. The Print Publishing segment includes academic print publishing focusing on both national and national-type (Chinese) schools and also early childhood education and non-academic print publishing which includes comic books, novels, dictionaries and other general titles. The company was founded by King Hui Law, Swee Hang Lee and Eng Sang Lee in 1985 and is headquartered in Petaling Jaya, Malaysia.