APPS fundamentals

Digital Turbine, Inc. engages in the innovation of media and mobile communications which help to deliver an end-to-end platform solution for mobile operators, application developers, device original equipment manufacturers (OEM), and other third parties. It operates through the following segments: On Device Media (ODM), In App Media-AdColony (IAM-A), and In App Media-Fyber (IAM-F). The ODM segment is the legacy single reporting of Digital Turbine prior to the AdColony and Fyber acquisitions. The IAM-A segment provides a platform that allows mobile app publishers and developers to monetize their monthly active users via display, native, and video advertising. The IAM-F segment consists of products and services to enable agencies, brands, and app developers to reach large audiences while achieving key performance indicators ranging from reach to frequency, cost-per-install, and return on ad spend. The company was founded on November 6, 1998 and is headquartered in Austin, TX.