PeerLogix, Inc. is an advertising technology and data aggregation company. It provides a software as a service platform, which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. The company's platform collects over-the-top data, including IP addresses of the streaming and downloading parties, the name, media type and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others. PeerLogix was founded by William Gorfein and Joshua Partridge on August 14, 2015 and is headquartered in New York, NY.
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