LifeBrandz Ltd. is an investment holding company, which engages in the brand development and management of lifestyle and entertainment businesses. It operates through the following segments: Life Style and Entertainment and Travel Agency Services. The Life Style and Entertainment segment consists of food and beverage business. The Travel Agency Services segment engages in the leisure and travel consultancy and ticketing agency services. The company was founded by Tzu Seoh Goh in 2001 and is headquartered in Singapore.