Lazurde Co. for Jewelry JSC engages in the production, manufacturing, forming and forging golden wares, alloys, jewelry and precious stones. The company also involves in the distribution of glasses, watches, accessories, pens, perfumes, leather products and export of gold wares, alloys and silver. It operates through the following business segments: Manufacturing & production, Wholesale and Retail. The Manufacturing & production segment includes design and production of gold and diamond jewelry and precious and semi-precious stones. The Wholesale segment includes wholesale of gold and diamond jewelry for independent third party retailers. The Retail segment includes selling of diamond jewelry across its own brand retail shops. The company was founded by Abdulaziz Saleh Al-Othaim on January 23, 1992 and is headquartered in Riyadh, Saudi Arabia.