istyle, Inc. engages in the management of beauty-related portal sites as well as the provision of advertising, marketing, and research services. It operates through the following segments: On Platform, Beauty Service, Global, and Other. The On Platform segment deals with domestic and overseas marketing, as well as premium membership services. The Beauty Service segment manages domestic cosmetic e-commerce sites in addition to its specialty shop store. The Global segment includes services developed overseas. The Other segment deals with staff dispatching and investment training services. The company was founded by Tetsuro Yoshimatsu and Meyumi Hara on July 27, 1999 and is headquartered in Tokyo, Japan.
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