capsule91

aditya birla fashion-tracking the accumulation

Long
NSE:ABFRL   ADITYA BIRLA FASH
the business involves lot of common brands we see in everyday life- Allen Solly, Van Heusen, Louis Philippe and Peter
England, Pantaloons

already discovered brands, the core business maintaining a cagr of 7 to 10 percent topline growth, profit margins are not that attractive either, growth is around 10 to 15%..
plain vanilla established brand name play.

2 recent developments though
1. they are ramping up the innerware section by leaps and bounds, though the division forms only 5 percent of their topline with a net loss in the ebitda level, but they have expectations out of this divion in future.. no guidance available as of now regarding target revenue after a certain time frame, which cannot be expected atm

2. enthnic wear-
3 brands acquired Jaypore Shantanu and Nikhil
regarding jaypore the company have plans to open upto 20 stores in this year and the next , and bigger floor spaces than the existing stores
rest 2 are super premium category , where the company have plans to expand to around 7 stores, and offer the product at a lower cost than usual to favour penetration..

As of now the contribution of these two development to the top and the bottom line will look nonexistent, maybe for a number on coming years..
but that is the only remaining growth drivers apart from the growth of the core business..

coming to the market action..
given the strong pedigree of the management, and the brand name, it is clear since listing, the prices have not fallen and is constantly being supported by the institutions, infect the institutional value zone where they were acquiring position has shifted from 130-170 range to 180-200 range..
footprints of accumulation by the institutions are all over the chart..
question is when will this scrip start its markup..
as of now, it is stuck in a trading range in phase d of the basic accumulation structure, and in that trading range phase d is on going without any show of strength as yet..

kind of hope investment as of now looking at the fundamentals, until their expansion plan materializes in to new product mix and general demand picks up in the economy which is a very big question..

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