"Short" Term Investor Thinking

BATS:AFRM   Affirm Holdings, Inc.
If you're swinging calls short term, then congrats on the crazy rise. And who knows, it could go to $40 in the short term.

If you're a long term investor however, the inevitable will eventually catch up to this company. This company is not profitable, and they keep being super aggressive and increasing their losses as they generate more revenue. In a climate with high rates, high credit delinquency, and potentially a credit default in the future (just my opinion), this company is doomed. BNPL is seen as a bad sign for the economy considering people are struggling to pay off their holiday shopping and choose to "worry about it later".

Not to mention, the competition is high in this type of business with competing brands such as Klarna, Quadpay, Paypal's BNPL, and more.

Not financial advice, good luck to all :)

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