Richiardo

ATVI activating

Long
Richiardo Updated   
NASDAQ:ATVI   Activision Blizzard Inc
Looking at ATVI as a LT investment.
Trade:
Entry above 55.50
LT target 62.87
SL 54.01
CONCERN - low volume
Earnings Nov 7

Technically:
Building tension into a squeeze
Cup and handle formation (sloppy)
Golden cross on the SMA in the August
Golden cross on the EMA due to happen TODAY 25/10
Entering gap-fill region - this is my target should it get through the significant resistance level (dating back to May 2017) that it sits at today at $55.50ish

Fundamentally:
Strong stable of games, recent releases have been extremely successful (so we're lead to believe), going mobile which appears to be the future of gaming, with more to come. From an in-game monetisation perspective, ATVI will need to ensure that their efforts are not overly aggressive (i.e, constant notifications to make purchases, along with gameplay restrictions for not making a purchase. $EA felt this firsthand with Battle Front

Pricewise
ATVI is a laggard compared to $EA, $TTWO etc. However, this is down to 2019 being a transition year for the ATVI team after 2018 saw a significant reduction in daily players for a number of titles.

Comment:
Failed breakout on 18/10.
Will continue to watch for re-entry above 55.50
Comment:
Will find support at 53.50-53.90
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