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Value Investment - BATS - Defensive Stock

Long
LSE:BATS   BRITISH AMERICAN TOBACCO ORD GBP0.25
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Fair Value and Profit Drivers
Our fair value estimate for BAT’s ADRs is £46, which implies 2020 multiples of 15 times earnings, 12 times EV/EBITDA, a free cash flow yield of over 6%, and a dividend yield of 4%. These are roughly in line with historical valuations and are sandwiched between those of Philip Morris International, BAT’s closest comparable with slightly higher implied multiples, and Imperial Brands. This is appropriate, in our view, because it reflects the companies' relative positioning in the heated tobacco category.

The key underpinnings of our valuation are the pricing power of the combustible business and the sustainability of operating margins. We assume a midcycle organic sales growth rate of 2%, below our 4% benchmark assumptions for consumer staples but roughly in line with that of Philip Morris. The growth rate is driven entirely by pricing power, boosted by BAT's wide economic moat. We forecast an annual volume decline of over 2% on average over the next five years, with price/mix of 5%, a touch below the levels of recent years.

On an adjusted basis, and excluding equity income, we forecast a normalized EBIT margin of 43%. This is 5 percentage points above the margin achieved in 2018, boosted by the integration of and synergies from the higher-margin Reynolds business (it achieved a 45% EBIT margin in its final year of independence) and in line with our assumption for Philip Morris International. BAT has guided to synergies of $400 million per year within three years by management, and from BAT’s own cost-efficiency efforts.

We assume a stage II EBI growth rate of 3.5% and a discount rate of 7.4%.
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There were few surprises in British American Tobacco's preliminary 2019 results, with volume and revenue roughly in line with our forecasts, although operating profit was a little light. We are reiterating our GBX 4,500 fair value estimate and wide moat rating. The stock is materially undervalued in our opinion, and we think the market is pricing in too pessimistic a scenario, but the realization of the upside to our fair value estimate may depend on an improvement in total nicotine volume trends, a factor that these results show remains uncertain.

BAT's revenue grew 5.7% on a reported basis and by a similar amount on a constant currency, adjusted basis, slightly above our forecast. The modest beat was entirely due to strong price/mix, with volume in line with our expectations. Our expectations were not particularly ambitious, however, and we would like to see stabilization in the 4.4% decline in full year tobacco volume. Developed markets are the drag, with volume in both the U.S. and the Europe and North Africa segments down 6% in 2019. By category, combustibles declined at a rate slightly faster than 6% in both regions, mitigated by double-digit volume growth in vapour and triple-digit growth in modern oral and heated tobacco. These categories remain too small to move the needle in the top line, however, and the group volume decline of 4.4% is below BAT's recent historical average, and implies a contraction in the nicotine market as a whole. A continuation of that trend is what we think is being priced into the stock.

The critical issue for investors is whether volumes can normalize. At present, very strong price/mix (of 10% in 2019) is supporting revenue and earnings growth, but we worry that sustained pricing at this level will eventually lead to increased price elasticity and slow revenue growth. Our valuation assumes a growth algorithm that is more balanced between volume and pricing.

Business Strategy and Outlook
The advent of e-cigarettes has created the most significant change in the industry since the 1960s. Early forms of e-cigarettes have existed for a generation, but with the consumer arguably less brand-loyal and more aware of health issues than ever before, the industry is on the cusp of a seismic shift to next-generation products. It seems likely that conventional tobacco will remain the driving force of the industry profit pool for at least the next decade, but Big Tobacco manufacturers are nevertheless placing their bets on the new categories most likely to win share of smokers.

To date, British American Tobacco probably has the most hedged position across the emerging categories. Its Vype brand has gained some traction in the U.K., while the acquisition of Reynolds gives it access to Vuse. The company's total 2018 research and development spending of GBP 105 million is well below the $383 million (GBP 295 million) spent by PMI last year, and the $2 billion (GBP 1.6 billion) of capital expenditures its rival invested in its heated tobacco facility in Bologna, Italy. In heated tobacco, BAT's Glo has taken tobacco market share of around 5% in Japan in 2018, although it lags PMI's iQOS. We believe heated tobacco is the category most likely to successfully attract smokers, but we do not regard the first-mover advantage as being sustainable in the long term, and it is possible that BAT will regain share through next generation products over time.

BAT has doubled down on the combustible business with its acquisition of Reynolds American. We see Reynolds as an incredibly strong asset in a market with plenty of remaining potential for raising prices, and we view the deal positively from a strategic standpoint. The Newport brand is experiencing volume declines at a much slower rate than the rest of the U.S. industry and retains very strong pricing power in the midsingle digits. Nevertheless, it is this aquisition and the increased exposure to the menthol category that is a key reason for the recent weakness in BAT's stock, and the overhang of potential menthol regulation is not likely to ease in the short term.

I and/or others I advise hold a material investment in the issuer's securities.
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