Because this is a Clothing, Shoe and Accessory Store company listed in the Consumer Services Industry
And here the idea is based in only, and the simplicity of my analysis.
First look the major support in the 14.00 level (Red Arrows) then go to the now and look how the price, did an aggressive rally and breakout the resistance in the 20.00 area, now this resistance is becoming a new support and there are a pullback in progress that shows that the bear trend is thing of the past,
I forgot to mention a trend-line breakout, and even I do not draw a line to clarify because is obvious. that the bear trend has finished
Better look the chart, for a good listener with few words is enough