Amazon’s growth has come at the expense of Wal-Mart, Target. Walgreens and CVS . Amazon’s key competitive advantage is its multiplatform approach with Amazon Prime, which includes same-day delivery for many goods, all of which should lead to rising number of consumers skipping the trip to the local supercenter, drug store or grocery market. For this reason, some old retailers may loose audience.
The price came off of the highs at $106.67, failed to hold around $102-103. And finally, broke major support on big that held since mid of March. ANd that happened during the rise of S&P - relative weakness.
Trade and Risk Management:
As the price went through my technical zone of entry on Friday, I will initiate short position at open price on Monday, with STOP above 21 and measured target to $94.