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Disney+ Set to Boost Revenue with Strategic Advertising Expansio

BATS:DIS   Walt Disney Company (The)
The Walt Disney Company is venturing into new territories with its Disney+ platform by enhancing its advertising business through strategic partnerships with key entities in the advertising industry. This initiative is expected to unlock a significant revenue stream for Disney, offering a subscription model that is more accessible to price-sensitive customers while simultaneously monetising through advertising. A key advantage for Disney+ in this endeavour is its access to a vast repository of subscriber data, which serves as an invaluable goldmine for tailoring effective advertising campaigns. The collaboration with industry giants such as Alphabet and The Trade Desk is poised to optimise the monetisation potential of Disney's streaming services.

The decision to integrate advertising into the Disney+ platform underscores Disney's adaptability and foresight in the rapidly evolving digital entertainment landscape. By offering a competitively priced subscription option supported by advertisements, Disney+ is not only expanding its subscriber base but also enhancing its appeal to a broader demographic. This strategic pivot also reflects a growing trend among streaming services to diversify revenue streams in an increasingly saturated market.

For investors and market watchers, the development of Disney's advertising business on Disney+ signals a proactive approach to growth and revenue diversification. The collaboration with leading advertising platforms like Alphabet and The Trade Desk could set a new benchmark for how streaming services leverage proprietary data for advertising purposes.

Given these developments, it's prudent to analyse The Walt Disney Company's (DIS) stock performance

On the daily (D1) timeframe, a support level at 115.84 USD has emerged, along with resistance at 123.74 USD, indicating a stable uptrend.

Zooming in on the hourly (H1) timeframe, long positions may present compelling opportunities after breaching the resistance level at 123.74 USD, with a short-term target at 133.30 USD. In the medium term, maintaining a long position could prove viable, potentially extending up to 145.06 USD.

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