A U.S. Justice Department lawyer questioned a Google executive in an antitrust trial about the company's tactics for increasing online advertising prices. Google's Vice President of Product Management, Adam Juda, testified that the company uses a formula involving ad quality to determine auction winners for website advertising. The Justice Department alleges that Google manipulates these formulas to benefit its own profits, a claim Juda disputed. He acknowledged that adjustments to the formula can impact pricing. Google has faced criticism for its lack of advertising transparency, with advertisers and website publishers accusing the company of taking too much revenue. This testimony shifts focus from Google's expenditures to maintain its search engine as the default on devices.
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