brendanwarmack

Moneylion: Great entry for this fintech innovator

Long
BATS:ML   MoneyLion Inc.
ML Moneylion, a corporation with a highly effective marketing strategy through media and social media influencers, currently has nowhere to go but up. With a CAC (customer acquisition cost) of only 15$, growing EPS and EPS estimate, and a estimation of profitability by 2025 - Moneylion creates a great entry point following the recent pullback.

Thesis: Moneylion's customer base is consistently growing and will continue to grow. It's well known that many Millennial and Gen-Z individuals early in the workforce have been struggling with long-term finances, especially during current heavy inflationary conditions. This means that cash advances and loans can seem very attractive, and it's likely these will continue to seem more attractive through an uncertain economy.

Moneylion's Q3 2023 net income in September was only a loss of 4.1 million, and a profitable net income before 2025 could result in a signifcant increase in Moneylion's share price. Their advertising strategy and historically high customer growth could lead to a profitable quarter soon.

On a technical basis:
Moneylion may decrease in the near term, but a reversal may be highly probable after this decrease. There isn't much justification for this decrease in share price besides early investors taking profit.


The overall trend remains relatively strong despite the pullback. My price target for ML remains at 82$.

This is my own analysis based on my own setup. Feel free to comment your opinions on this.

**Disclaimer: This is not finacial advice. Please do proper due diligence before risking your own capital.**


BW
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