This is a new coin with a lot of big backers from the traditional financial/fintech industry. The project is one I believe most promising coins for 2018. I am going to use this 50% retracement zone to buy in. Anything Between 11-14k sats -0.44% is a buy for me.
I will then use dollar cost averaging to increase my position until this one makes some big moves and gets added to some more exchanges.