Cup of Tea, Anyone? PT: $57

Market top value line has historically been around $45 for Roku since its first IPO quarterly report. The hype was real and the price collapsed, only to rebound once again before the next call, at which point everyone realized things took off too high, too fast.

I'm sure we can all remember the long, straight road down, back towards a normalized, long term, average trend line . Lockup period also expired and things just kept going. As it percolated in the low $30s, some good bits of news for the company bumped it here and there, but the volatility of the last 6 months also had its toll on the price.

After the latest call, Roku impressed with its numbers, its move towards revenue as an ad platform (via Roku Channel) and its plans for growth the rest of the year. It's a domestic company, social, entertainment and free of tariffs for now, so the road ahead looks clear. The same trend line upwards has repeated for a third time during this long term Cup And Handle pattern. The handle itself has formed very well and maintained above the desired levels. I would personally shoot for starting a position around $43. It could dip as low $40 before the march upwards begins, so prepare accordingly. Volume has been steadily increasing since May.

The traditional breakout upwards seems to lineup for sometime next week, or the week after. Once it starts, the channel upwards towards $55+ is clear and coincides perfectly with the estimated future earnings call on August 8th. On heavy volume , it could reach $60 close to the call date. Tariff drama should be behind us by the end of the month, which would help market sentiment and momentum and further rally ROKU towards some nice gains. If you're holding this since the $30s, stay LONG. This is a gem of a streaming service that has massive adoption because of its low price point and ease of use.


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