Looking to follow his family’s passion for brewing, Jim brewed the recipe in his kitchen with the hopes of challenging the status quo in the American beer industry. He started by introducing American drinkers to craft-brewed beers that were full-flavored, balanced, and complex, and brewed with quality ingredients. Pleased with his brew, Jim started The Boston Beer Company with his co-founder and first employee, Rhonda Kallman. In those first months, Jim walked bar-to-bar with a briefcase full of beer that he called Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a revolutionary man of independent mind and spirit. Boston Lager soon became a catalyst of the American craft beer revolution, making its public debut in Boston on Patriot's Day in April 1985. Six weeks after its introduction, Boston Lager was selected as "The Best Beer in America" in The Great American Beer Festival's Consumer Preference Poll, which became an award Samuel Adams Boston Lager went on to win an unprecedented four times.
If you're unfamiliar as to what beverages are made by SAM, think Samuel Adams (of course), Angry Orchard, Twisted Tea, Truly (seltzer) among others. While you may not be hip to 'Boston Brewing Company', if you enjoy alcoholic beverages, chances are you've indulged in at least one of their products.
More fascinating to me than the number of household brands this company supports is the wave structure of its all-time price action. If one didn't believe in the power of an extended 3rd wave before now, feast your eyes on its magically vertical increase in price, practically since inception! For what its worth, I have no stock or positions with SAM however, as an Elliott Wave fanatic, I'm excited to show the power of such a move.
To get ahead of the wave and find potential moves like these (or avoid the downfall that comes after a completed wave cycle), join us on the waves.
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