Trust me, this is classic market manipulation. They have realized that people are actively trying to bust their shorts so they are increasing the pressure hoping that we do not have the patience to hold the line. Ethereum just hit an all-time high and SOS's mining operations (to my knowledge) are focused on ETH mining. Great way to diversify your (crypto) assets with a business that has a structure similar to Uber with a multi-faceted/multi-pronged approach versus the singular mining approach of others which would be more like Lyft. I say this because SOS has other operations outside of mining just like Uber has other operations outside of ride sharing.
