Steem has the most boring marketing in my opinion and I've never used Steemit but you can clearly see lots of people are getting paid for using it and generating content. It's something that already works. Yeah it's good to look out for new and exciting things, but we are in a maturing space now and I keep my eyes on those who have already got track record. Like Hanz, something you can rely on.
Steem are a few clicks away from venturing into other kinds of content. And look at it's market cap. It's so small you can barely see it. And how many transactions are going through it now? Is it more than ETH? This thing is a surprise unboxing just waiting to happen.