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A Glance at Tencent's Insurance Technology Ventures

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OTC:TCEHY   Tencent Holding Ltd.
Tencent has also sped up its venture into the insurance industry. In 2016, Tencent invested in Waterdrop Inc, which turned out to be China's first Insurtech stock (WDH:NYSE), as one of the angel investors. In 2017, Tencent also received the admission ticket, which is an insurance license for its Weimin Insurance Agency Co., Ltd or WeSure issued by CBIRC.

WeSure

Launched in 2018, WeSure had attracted about 50 million clients as of November 2020. Meanwhile, the number of its registered users has exceeded 100 million. Benefiting from the powerful data networks of WeChat and Tencent's other platforms, WeSure has provided its partners with vital insurance-related technologies, including anti-fraud, risk identification and precision marketing. Users can make insurance purchases, inquiries and claims directly on the firm's vastly popular instant messaging and lifestyle platforms, WeChat and QQ.

WeSure has its own edge competing with AntSure. AntSure focused on 'insurance supermarkets' and relied upon cost-effective products based on natural flow conversion from its ecosystem. On the other hand, the focal points of WeSure are its selective customized products and real-life consulting services, which can provide enhanced one-on-one services to help customers with insurance configuration, claims assistance and more. Besides, WeSure has always taken the initiative to partner with foreign insurers, such as AXA and MetLife, to further expand the scope it can reach. In the early stages of COVID-19, WeSure and AXA launched an insurance plan which protected more than 100,000 front-line medical service staff, and the total insured amount of people through WeSure is over 15 million since the outbreak.

In addition, WeSure has actively explored charitable opportunities through the use of online insurance; for instance, WeSure established the 'WeSure Charity Fund' to enhance the effectiveness of insurance as a social stabilizer through leveraging the Internet and insurance to increase participation in philanthropy.

Bottom line

Despite the regulatory shakeups, WeSure and AntSure remain key tech-powered driving forces in China's insurance domain, embracing the potential to reshape the industry landscape.

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