NYSE:VLRS   CONTROLADORA VUELA COMPANIA DE AVIACION, S.A.B. DE C.V. AMERICAN DEPOSITARY SHARES, EACH REPRESENTING TEN (10) ORDINARY PARTICIPATION CERTIFICATES
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If you've ever taken an inter-city coach ride in Mexico as I have, you'll know that the country is crying out for an alternative way to travel. VLRS (aka Volaris, ultra cheap airline) is making an excellent recovery from its lows and I feel that in time it's heading back to the post IPO highs of $15 and more. I made a losing trade on this one last year but I can't allow that to cloud my judgement. My stop is $9.10.
Glad I didn't let the ghost of a prior loss prevent me from taking this position. Its good to recognise such an emotional trigger as behavioral bias (assuming a past loss will be repeated).
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