It was called "the only useful altcoin" in the early days of crypto.
As the power of AI and Big Data is becoming increasingly more consolidated into fewer hands, compromising the confidentiality behind transactions on public blockchains is becoming more common. Clustering and data analysis can seriously harm the fungibility of digital currencies - and there could be no functional digital economy without privacy.
Projects like Monero POLONIEX:XMRBTC and ZCash BITFINEX:ZECUSD do tackle many of the privacy threats of transparent chains like Bitcoin . They are certainly a good consideration for long term investment.