Management
CEO is turning to tech to turn things around and seems very switched on. Has worked as a manager in McDonald's and has been CEO of PizzaExpress and then CEO of Wagamama.
Products
Moving into healthier but with fast food speed
Shorter queues
Mobile ordering coming soon
Home delivery is a wildcard that may improve sales
Burgers are still not...
My current view for MCD is bullish due to its finacial strength is very good and the forecast of its earns is expecting to be 22% better than its previous earns. So, I bought in what I think that is a pull bak after a brake od a bull flag.
Just something to be mindful of if you're long. We don't have confirmation for a short sale, but patterns like this that complete large measured moves can some times indicate a correction.
-Always use a stop
-Trade only with money you can afford to lose
-Be open to multiple scenarios
-It's okay to be wrong about anything
With the China crack down on their lending practices this week this is bound to impact growth prospects. MCD has largely moved based off growth in asia. Very toppy pattern to watch.
So finally MCD has decided to stay above the Warning-Line.
This could be the beginning of a nice relationship for a couple points into the sky ;-)
Let's see if we can participate on this entry.
