Sonae SGPS SA operates as a retail company with partnerships in the shopping centers and telecommunications sectors. It operates through the following segments: Sonae Retail, Sonae Sierra, NOS, Sonae IM, Sonae FS, and Others. The Sonae Retail segment comprises of Sonae MC, a retail food unit, Worten, a store for electronic products, Sonae Sport & Fashion, a store for sports and clothing, Sonae RP, manages real estate portfolio, and Maxmat, which operates do-it-yourself, construction, bath, and garden stores. The Sonae Sierra segment deals in a partnership that develops and manages shopping centers. The NOS segment focuses on telecommunications business. The Sonae IM segment is involved in building and managing portfolio of technology-based companies related to retail and telecommunications. The Sonae FS segment focuses on retail financial services. The company was founded on August 18, 1959 and is headquartered in Maia, Portugal.