NOVA Group Holdings Ltd. is an investment holding company, which engages in the provision of cultural entertainment products and services. It operates through the Cultural and Entertainment, and Financing segments. The Cultural and Entertainment segment is engaged in the operation of cultural and entertainment comprehensive services platform, including brand management, solution and consulting services, contracting services and entertainment solution, trading of goods, artist agency services and products promotion services. The Financing segment provides money lending, finance leasing and credit factoring services. The company was founded on August 21, 2012 and is headquartered in Hong Kong.