Flutter Entertainment Plc engages in the business of online betting and gaming. It operates through the following segments: PPB Online, Australia, PPB Retail, U.S, and Corporate. The PPB Online segment comprises of Paddy Power, Betfair, and Adjarabet brands. The Australia segment focuses on sports betting services provided to Australian customers using internet with a small proportion using the public telephony system. The PPB Retail segment covers sports betting and gaming machine services delivered through licensed bookmaking shop estates in the United Kingdom and Ireland. The U.S. segment consists of sports betting, daily fantasy sports, and gaming services. The company was founded on February 2, 2016 and is headquartered in Dublin, Ireland.