Hong Leong Financial Group Bhd. is an investment holding company, which engages in the provision of banking and financial services. It operates through the following segments: Commercial Banking, Investment Banking and Asset Management, Insurance, and Other Operations. The Commercial Banking segment involves the commercial banking business. The Investment Banking and Asset Management segment focuses on investment banking, futures and stock broking, and fund and unit trust management. The Insurance segment offers life and general insurance, and takaful businesses. The Other Operations segment focuses on investment holding and provision of management services. The company was founded on September 6, 1968 and is headquartered in Kuala Lumpur, Malaysia.