LightInTheBox Holding Co., Ltd. engages in the online retail sale and distribution of consumer products. It operates through the Product Sales and Services segments. The Product sales segment comprises of sales of products including apparel and other general merchandize through its websites and mobile applications and other supplemental online. The Services segment consists of logistics and other value-added services such as marketing services, primarily to small businesses in China and suppliers. The company was founded by Quji Guo, Xin Wen, Liang Zhang, Jun Liu, and Chit Chau on June 2007 and is headquartered in Beijing, China.