Fenix Outdoor International AG engages in the development, production, marketing, and selling of equipment for an outdoor life. It operates through the following segments: Brands, Global Sales and Frilufts. The Brands segment offers backpacks, tents, sleeping bags, and outdoor apparel under the Fjallraven; sweaters, jackets, and trousers with the Tierra brand; camping stoves, lanterns, and cooking accessories through the Primus brand; boots and shoes under the Hanwag brand; and compasses and portable power equipment through the Brunton brand. The Global Sales segment includes distribution companies selling through Fenix brand. The Frilufts segment comprises of retailers including Naturkompaniet AB, Partioaitta Oy, and Globetrotter Ausrüstung GmbH. The company was founded in 1960 and is headquartered in Zug, Switzerland.