STRAX AB specializes in mobile accessories and connected devices. It operates through the following segments: Protection, Audio, Power, Connected Devices and Other. The company offers proprietary, licensed, partner branded accessories and connected devices. Its proprietary brands include XQISIT, GEAR4, Urbanista, THOR, AVO+ and FLAVR. The company sells to a wide channel landscape ranging from telecom operators, mobile and consumer electronics retailers to online, lifestyle, convenience stores and supermarkets. STRAX was founded by Ingvi T. Tomasson in 1995 and is headquartered in Stockholm, Sweden.