For years, many western countries had tried to push their own products , wine, cider, beer, whisky to China but they have not succeeded with much fanfare.
Why ? They failed to understand the local culture of China, what is the food and beverage consumption behavioural patterns like in China ?
As an enthic Chinese from Singapore, I cannot claim to know a lot as each province of China has its unique and distinctive food. I remembered more than a decade ago, when I went to my girlfriend house (my wife now), her parents bought puffer fish to welcome us. I was told, it was poisonous and had to be cut by a skilled chef.
And it was very expensive , was told they ordered in advance to get hold of this fish and is only served for special guest. Lucky me.
So, in China. bai jiu or white spirits as it commonly called is the de facto alcohol drink in China. It is also given away as expensive gifts to families, friends, officials to cement closer relationships.
One can see it took more than 10 years for the price to break out of the 250 price mark and thereafter, it has not look back. If you bought in 2015 and hold it to now, you would have made more than 400% returns on it.
Just an ordinary alcohol nothing high tech, in fact very traditional, very old fashioned. But it is highly respected and well regarded in China.
I believe the price will continue to go higher (awaiting for pullback) now that the cities have reopened and the native Chinese will be rejoicing and celebrating together. What better way than to have a bottle of Bai Jiu with them ?
Yum Seng (cheers in Chinese)
FYI, it is the heaviest weight in the China A50 index , taking up 6% of the components. You can also consider investing in this index to have a more diversified portfolio which include this great company.
Why ? They failed to understand the local culture of China, what is the food and beverage consumption behavioural patterns like in China ?
As an enthic Chinese from Singapore, I cannot claim to know a lot as each province of China has its unique and distinctive food. I remembered more than a decade ago, when I went to my girlfriend house (my wife now), her parents bought puffer fish to welcome us. I was told, it was poisonous and had to be cut by a skilled chef.
And it was very expensive , was told they ordered in advance to get hold of this fish and is only served for special guest. Lucky me.
So, in China. bai jiu or white spirits as it commonly called is the de facto alcohol drink in China. It is also given away as expensive gifts to families, friends, officials to cement closer relationships.
One can see it took more than 10 years for the price to break out of the 250 price mark and thereafter, it has not look back. If you bought in 2015 and hold it to now, you would have made more than 400% returns on it.
Just an ordinary alcohol nothing high tech, in fact very traditional, very old fashioned. But it is highly respected and well regarded in China.
I believe the price will continue to go higher (awaiting for pullback) now that the cities have reopened and the native Chinese will be rejoicing and celebrating together. What better way than to have a bottle of Bai Jiu with them ?
Yum Seng (cheers in Chinese)
FYI, it is the heaviest weight in the China A50 index , taking up 6% of the components. You can also consider investing in this index to have a more diversified portfolio which include this great company.