At the Made in China Brand Development Forum, Ruan Li, deputy director of the Shanghai Economic and Information Technology Commission, said: First, we must focus on building a "Shanghai brand" with strong competitiveness and high reputation, and further promote the integration of design empowerment, technological innovation and brand cultivation. Fusion;
The second is to continue to improve the outstanding brand image of "Made in Shanghai", strengthen the synergy and strategic cooperation with the Yangtze River Delta region, national and global brands, and promote the global layout and international operation of Shanghai's leading brands and benchmark brands; accelerate the use of Metaverse, AR/VR, AIGC and other new-generation information technology means promote the upgrading and development of manufacturing brands;
The third is to accelerate the creation of a vibrant brand development ecology, strengthen policy supply, rely on platforms such as China Brand Day to create a gravitational field that radiates the world, actively form a siphon effect that gathers high-end brand cultivation and construction resources, and continue to promote the "Shanghai Brand 100+" outstanding Achievements and amplify the synergistic effect of brand building.
The second is to continue to improve the outstanding brand image of "Made in Shanghai", strengthen the synergy and strategic cooperation with the Yangtze River Delta region, national and global brands, and promote the global layout and international operation of Shanghai's leading brands and benchmark brands; accelerate the use of Metaverse, AR/VR, AIGC and other new-generation information technology means promote the upgrading and development of manufacturing brands;
The third is to accelerate the creation of a vibrant brand development ecology, strengthen policy supply, rely on platforms such as China Brand Day to create a gravitational field that radiates the world, actively form a siphon effect that gathers high-end brand cultivation and construction resources, and continue to promote the "Shanghai Brand 100+" outstanding Achievements and amplify the synergistic effect of brand building.