In an interview at the 3XP conference, Darren Glover, vice president of gaming at talent management agency VaynerSports, said that Web3 content creators should focus on social platforms where relevant audiences already exist and thrive, and avoid relying too heavily on Web3 for all that. Creators should avoid using jargon and complex cryptocurrency and NFT terminology in their content, especially in the early moments, so as not to distract audiences or lose engagement.
Glover emphasized that before expanding content into the Web3 niche market, it first needs to be interesting, trustworthy and informative. There are hundreds of thousands of games on Steam, which provides a lot of opportunities for content creators to find attractive games. attract the audience.
Glover emphasized that before expanding content into the Web3 niche market, it first needs to be interesting, trustworthy and informative. There are hundreds of thousands of games on Steam, which provides a lot of opportunities for content creators to find attractive games. attract the audience.