The main trend has three phases. Usually, three phases can be distinguished within the development of the main trend. The first phase, or the accumulation phase, emerges when the most far-sighted and informed investors begin to buy, since all the unfavorable economic information has already been taken into consideration by the market.
The second phase occurs when those who use technical methods for following trends join the game. Prices are already rapidly increasing, and economic information is becoming more and more optimistic. The tendency enters its third or final phase, when the general public comes into action, and the rush begins in the market, fueled by the media.
The newspapers write about the "the finest hour of the bulls," economic forecasts are filled with optimism, the number of speculation increases. And those informed investors who “have been accumulating” during the exit of the bear market, when no one wanted to buy, begin to “distribute”, that is, to sell, when everyone, on the contrary, is trying to buy.