Famous Brands was in a Markdown until the end of 2017. The downward stride has been broken after a selling climax and low volume accumulation. We have now seen a spring form and tests on lower volume. The expectation is for the markup in Phase D to start back to the Yearly Pivot Point before a potential Markup in Phase E.
Comment:
Seems I was in too much of a hurry with my evaluation of the phases and spring. Reconsidering this is potentially still only in Phase B. Famous Brands is showing signs of weakness but we will have to see if we can break back into the range.
