Fundamentals show falling revenues and falling margins.
Valuation levels are near extreme levels of 2 x's sales. See Price/Sales Per Share Window at bottom.
Without ultra-low interest rates by the Fed, I doubt GE would be close to current valuation levels.
Sell call options against GE if you are forced to hold GE . If you have an extremely low cost basis, then sell IN-THE-MONEY call options or AT-THE-MONEY call options for as long as possible.