MarketChancellor

JMIA the path of AMZN, BABA and MELI

Long
NYSE:JMIA   Jumia Technologies AG
JMIA has been in a downward spiral for about a month now almost in direct reflection of the markets correction itself. With this being said the amount of day trading and profit taking at this rate can be alarming but for early long term bulls institute investors are looking past this. However I would like to point out and reiterate what other Analyst and financial institutions have already done before its recent run in January.

JMIA is worth $75 at target price for the year with just its infrastructure and logistic supply chain alone. JMIA has continually been innovative and trail blazing in the continent of Africa in E commerce creating delivery methods and solutions for customers where this was not possible before. Logistics and internet accessibility have been a unique issue to Africa that many predecessors have not been able to address or resolve leaving Africa's vast potential in the market untapped. JMIA has recognized this and have made positive exponential strides closing the gap this year between internet access available and the users that operate the app itself. In 2020 Forbes headlined Africa as the next Frontier for the internet with only 4 out of every 10 individuals on the continent having used the web. Currently that's about 39.4 % of the population that number is expected to grow double in the next 10 years which would set the continent at the same pace of internet accessibility as the United States. This growing model is a reflection of the highly sought after E commerce stocks Amazon (AMZN) in North America, Mercadolibre (MELI) in South America and Ali Baba (BABA) in Asia. Now we are witnessing the beginning stages of another true player entering the market. Currently we are at the ground breaking level for Africa and JMIA in this journey to take the leap among E commerce giants and take its seat at the table as a power to be recognized with profitability and stability long term.

JMIA has further deepened their relativity and effectiveness into Africas daily life by creating JumiaPay which is a safe alternative method for a proven pay system that works for all of Africa's daily needs such as Airtime, utility bills, shopping all in one place. This pay system has enabled Jumia to serve customers in parts of the world that for other reasons are often forgotten or overlooked by many retail or e commerce companies that do not have the logistics and supply chain that Jumia possesses in the continent of Africa.

For this reason this company is pushing towards profit with limited resistance and virtually zero debt JMIA has unlimited potential to scale the size of its operations and innovativeness to capitalize on this sector of the world in its industry. Currently (AMZN) trades at $3015 a share with a market cap of 1510.93B (MELI) trades at $1431 a share with a market cap of 71.89B and BABA trades at $229 a share with a market cap of 622B

(JMIA) currently trades at $38 a share with a market cap of only 3.3B this stock is a BUY in my opinion but this is not financial advice and I would look to the latter parts of this year for profits and and further potential upside.
Disclaimer

The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.