The power of INFLUENCE

dchua1969 Updated   
Read these articles here , here and here

The last article was a worthy read having compared the difference between a celebrity and an influencer. For an established brand like Nike, Pepsi, LVMH , I think they are likely going to stick to their advertising agency but are exploring using metaverse influencers to tap into the Gen Z markets. Times have changed and the once upon a time famous celebrities are facing competition from the other spectrum, the online social media influencers.

In my opinion, Live streaming is a big game changer and CHINA is at the forefront of this trend years ago and it slowly spreads globally. Now, you can find all sorts of things and services being sold via live streaming. And this is powerful. Like the platform business of Food Panda and Grab,etc, it creates job opportunities for many especially during the Covid-19 seasons.

You need not have a degree or special skills and still able to rake in a decent income if you put in the hours. Luxury goods did not suffer much during the pandemic , see their strategies here . In marketing, we call this stickability. That means the consumers are so stick to your brand that the major part of the budget goes to your brand and unlikely to shift to another brand in the foreseeable future. And which brand owner wouldn't want that?

LVMH is one such great company. I covered this stock back a few years ago and it has seen rocketed more than 135% in profits thus far. I will accumulate more when there is a price retreat.


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