The 99% of the global population love McDonald's burgers, but that's not my concern. Basically, this company has been working aggressively on several initiatives to shed its image of an unhealthy, junk food but in fact, it is... and if they want to improve margins and consequently, earnings ... is very hard to get it in the short term. Over here you will find a massive divergence because Wall Street and I have different targets. Wall Street points to $183 a share and I am pointing to $146 - $139.

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