Rubicon Project’s top line is expected to benefit from momentum in mobile and video revenues. While mobile revenues jumped 63% year over year and accounted for 53% of total revenues in the first quarter, video revenues almost doubled.
The strong demand for video advertising inventory, owing to higher engagement and ROIs, is a major growth driver for Rubicon Project. The company’s wide range of video offerings are expected to significantly contribute to top-line growth in the to-be-reported quarter.
Moreover, collaborations with the likes of The Trade Desk, DigiTrust and LiveRamp’s tools are likely to reduce the company’s dependence on cookies and improve privacy control of users.
Further, the launch of Prebid-based Demand Manager in May is expected to attract more customers, thereby driving the top line.
However, decreasing CPM is likely to hurt top-line growth modestly in the to-be-reported quarter. source ZACKS
AVERAGE ANALYSTS PRICE TARGET $8.50
AVERAGE ANALYSTS RECOMMENDATION BUY
P/E RATIO
SHORT INTEREST 3.55%
COMPANY PROFILE
The Rubicon Project, Inc. provides a technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. It features applications and services for digital advertising sellers, including Websites, mobile applications and other digital media properties. The company was founded by Frank Addante, Duc Chau, Craig Roah, Julie Mattern and Brian D. Baumgart on April 20, 2007 and is headquartered in Los Angeles, CA.
The strong demand for video advertising inventory, owing to higher engagement and ROIs, is a major growth driver for Rubicon Project. The company’s wide range of video offerings are expected to significantly contribute to top-line growth in the to-be-reported quarter.
Moreover, collaborations with the likes of The Trade Desk, DigiTrust and LiveRamp’s tools are likely to reduce the company’s dependence on cookies and improve privacy control of users.
Further, the launch of Prebid-based Demand Manager in May is expected to attract more customers, thereby driving the top line.
However, decreasing CPM is likely to hurt top-line growth modestly in the to-be-reported quarter. source ZACKS
AVERAGE ANALYSTS PRICE TARGET $8.50
AVERAGE ANALYSTS RECOMMENDATION BUY
P/E RATIO
SHORT INTEREST 3.55%
COMPANY PROFILE
The Rubicon Project, Inc. provides a technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. It features applications and services for digital advertising sellers, including Websites, mobile applications and other digital media properties. The company was founded by Frank Addante, Duc Chau, Craig Roah, Julie Mattern and Brian D. Baumgart on April 20, 2007 and is headquartered in Los Angeles, CA.
Comment:
Comment:
35% gain for followers, have a nice day