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Shorts delight at news of Amazon entering Stitch Fix territory

Short
NASDAQ:SFIX   Stitch Fix, Inc.
NEWS EVENT
Amazon (NASDAQ:AMZN) Fashion's stylist team will do the shopping for Prime members based on input from a survey.
Personal Shopper by Prime Wardrobe will include personal recommendations across thousands of brands, including Calvin Klein and Levi's.
Prime members get to preview the picks and select up to eight items to receive and try on at home for free.
The service will be available through the Amazon App and will soft launch with women's clothing before expanding into menswear.
Source Seeking Alpha

Stitch Fix (NASDAQ:SFIX) shares are down 2.6% pre-market on the news.
AVERAGE ANALYSTS PRICE TARGET $36
AVERAGE ANALYSTS RECOMMENDATION OVERWEIGHT
P/E RATIO 57
SHORT INTEREST 32%

COMPANY PROFILE
Stitch Fix, Inc. is an online personal styling service that delivers personalized Fixes of apparel and accessories to men, women and kids. The company was founded by Katrina Lake and Erin Morrison Flynn in February 2011 and is headquartered in San Francisco, CA.

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