I've listened to previous conference calls after reports and the research from the company was simply that "consumers that shop at The Fresh Market are not price conscious". They want quality in a nice environment and that's what they get at TFM .
The valuation has come down a long way and the market cap is finally less than the sales. Put another way, the steadily growing revenues now finally have surpassed the market cap. The dividend yield is at 2.85%, which is the highest in the public history of the stock and represents decent yield support. The company shows consistent after-tax profitability. So, when I see a stock at HALF-PRICE and solid valuation with consistent growth and a near-term disappointed shareholder voting with despair and dumping shares 50% off levels seen in the last year, then I take notice and want to get involved.
Further posts on the will outline a way into TFM shares. For long term traders, this is a place to get started. Risk 1 weekly range (average of last 10 weeks). Target, hold for 1 year or 30% return.