If you have never tried the unity software, it is very user friendly. There are a ton of resources for this software, making it an top choice for game development. With AI, more people are getting involved in creating because AI can help new developers write the code with simple prompts. AI is also changing the way games are made by allowing NPCs to now communicate with you as you speak into a microphone. Gaming is only going to get better from here. This stock has had a rough sell off but has managed to find a footing. I think this is a good buying opportunity for those who see long term value in this company that has been around since 2004 and only continues to improve upon their product.