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CBS Sports Partners with William Hill. It's the Latest Media Company to Embrace Sports Betting. -- Barrons.com
Mentioned: VIAC VIACA
By Nicholas Jasinski
ViacomCBS' sports division will join with U.K. bookmaker William Hill on creating sports betting content across its digital and television platforms. It follows Fox Corp's deal with Stars Group on FOX Bet. Anticipated growth in sports betting in the U.S. is a part of many investors' bullish theses for media companies that broadcast live games. Announced on Monday evening, the agreement will give CBS Sports (ticker: VIAC) access to William Hill's (WMH.UK) betting odds, data, and sports books to be used in its TV programming and online offerings. CBS' main sports offerings include NFL games and the NCAA men's basketball championships -- the March Madness tournament. William Hill will be able to exclusively promote its brand on CBS Sports' website and on its fantasy sports platform, which have more than 80 million users a month, according to the company.
"The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S.," said CBS Sports Digital Executive Vice President Jeffrey Gerttula in a statement. "Together, we will deliver even more value to this rapidly growing segment of sports fans."
The offering will have a limited launch in March, followed by a full rollout this summer. Financial terms of ViacomCBS' partnership with William Hill weren't disclosed. Sports betting is now allowed in 20 U.S. states with more on the way. The Supreme Court struck down a federal law banning sports betting across most of the country in May 2018. A recent Barron's cover story examined the booming industry, which could have a potential market as large as
$150 billion annually.
Fox Sports (FOXA) already has a deal with the Stars Group (TSG), an online poker leader. Stars plans to merge with Flutter Entertainment (FLTR.UK) -- the owner of Fan Duel -- after which Fox will have the option to buy 18.5% of Flutter. Fan Duel and DraftKings are the two leading online sports betting platforms in the U.S. (Fox has common ownership with Barron's parent company, News Corp.)
DISCLAIMER
This website and our posts are for general information only. No information, forward looking statements, or estimations presented herein represent any final determination on investment performance. While the information presented in this website and our posts has been researched and is thought to be reasonable and accurate, any investment is speculative in nature. StockKid, and/or our agents cannot and do not guarantee any rate of return or investment timeline based on the information presented herein.
By reading and reviewing the information contained in this website and our posts, the user acknowledges and agrees that StockKid, and/or our agents do not assume and hereby disclaim any liability to any party for any loss or damage caused by the use of the information contained herein, or errors or omissions in the information contained in this website or our posts, to make any investment decision, whether such errors or omissions result from
negligence, accident or any other cause.
Investors are required to conduct their own investigations, analysis, due diligence, draw their own conclusions, and make their own decisions. Any areas concerning taxes or specific legal or technical questions should be referred to lawyers, accountants, consultants, brokers, or other professionals licensed, qualified or authorized to render such advice.
In no event shall StockKid, and/or our agents be liable to any party for any direct, indirect, special, incidental, or consequential damages of any kind whatsoever arising out of the use of this website, our posts or any information contained herein. StockKid, and/or our agents specifically disclaim any guarantees, including, but not limited to, stated or implied potential profits, rates of return, or investment timelines discussed or referred to herein.
Mentioned: VIAC VIACA
By Nicholas Jasinski
ViacomCBS' sports division will join with U.K. bookmaker William Hill on creating sports betting content across its digital and television platforms. It follows Fox Corp's deal with Stars Group on FOX Bet. Anticipated growth in sports betting in the U.S. is a part of many investors' bullish theses for media companies that broadcast live games. Announced on Monday evening, the agreement will give CBS Sports (ticker: VIAC) access to William Hill's (WMH.UK) betting odds, data, and sports books to be used in its TV programming and online offerings. CBS' main sports offerings include NFL games and the NCAA men's basketball championships -- the March Madness tournament. William Hill will be able to exclusively promote its brand on CBS Sports' website and on its fantasy sports platform, which have more than 80 million users a month, according to the company.
"The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S.," said CBS Sports Digital Executive Vice President Jeffrey Gerttula in a statement. "Together, we will deliver even more value to this rapidly growing segment of sports fans."
The offering will have a limited launch in March, followed by a full rollout this summer. Financial terms of ViacomCBS' partnership with William Hill weren't disclosed. Sports betting is now allowed in 20 U.S. states with more on the way. The Supreme Court struck down a federal law banning sports betting across most of the country in May 2018. A recent Barron's cover story examined the booming industry, which could have a potential market as large as
$150 billion annually.
Fox Sports (FOXA) already has a deal with the Stars Group (TSG), an online poker leader. Stars plans to merge with Flutter Entertainment (FLTR.UK) -- the owner of Fan Duel -- after which Fox will have the option to buy 18.5% of Flutter. Fan Duel and DraftKings are the two leading online sports betting platforms in the U.S. (Fox has common ownership with Barron's parent company, News Corp.)
DISCLAIMER
This website and our posts are for general information only. No information, forward looking statements, or estimations presented herein represent any final determination on investment performance. While the information presented in this website and our posts has been researched and is thought to be reasonable and accurate, any investment is speculative in nature. StockKid, and/or our agents cannot and do not guarantee any rate of return or investment timeline based on the information presented herein.
By reading and reviewing the information contained in this website and our posts, the user acknowledges and agrees that StockKid, and/or our agents do not assume and hereby disclaim any liability to any party for any loss or damage caused by the use of the information contained herein, or errors or omissions in the information contained in this website or our posts, to make any investment decision, whether such errors or omissions result from
negligence, accident or any other cause.
Investors are required to conduct their own investigations, analysis, due diligence, draw their own conclusions, and make their own decisions. Any areas concerning taxes or specific legal or technical questions should be referred to lawyers, accountants, consultants, brokers, or other professionals licensed, qualified or authorized to render such advice.
In no event shall StockKid, and/or our agents be liable to any party for any direct, indirect, special, incidental, or consequential damages of any kind whatsoever arising out of the use of this website, our posts or any information contained herein. StockKid, and/or our agents specifically disclaim any guarantees, including, but not limited to, stated or implied potential profits, rates of return, or investment timelines discussed or referred to herein.