VITL: Potential Buy at $42.50 with Profit Taking at $54.13

Vital Farms makes eggs and butter and they are nationwide through Wholefoods with is owned by AMZN . They have a 5/5 on Amazon reviews. The stock is looking like it wants to go up even higher depending on the action of the market. There is a resistance at 43.30 and if it breaks past $43.40 on a high volume day it is slated to run up even higher to a profit target at 54.13. There is an earlier buy point at 42.50, which will help your stop loss of 7% at $40.27 to reduce your risk to 5% of the position. This stock might not have the allure of Beyond Meat BYND but the pandemic might give consumers more mindfulness of what they are putting in their bodies because people are cooking more now. The fundamentals are okay and would like to see yearly increasing EPS instead of fluncuating.

Quarterly Sales Growth (Seasonally Adjusted)
Jun-19: +37%
Sep-19: +26%
Dec-19: +30%
Mar-20: +44%

Yearly EPS
2017 -.05
2018 .15
2019 .06
2020 .08 est
2021 -.06 est

Management Ownership is 48% with 9% Debt