Avidus Management Group, Inc. engaged in the development, acquisition, and operation of direct sales companies in the consumer health and wellness market. It produced and sold nutritional products via direct and network marketing channels through its subsidiaries, Asantae and Truestar Health Group Inc. The firm offered antioxidant coffee, nutritional supplements, weight loss and cell repair supplements, and antiseptic agents. The company was founded by Daniel Lundell on January 31, 2006 and was headquartered in Mesa, AZ.