Midsona AB engages in the manufacture and distribution of health and well-being products. It operates through the following geographical segments: Nordic, North Europe, and South Europe. The firm sells the products under the brand name of Urtekram, Kung Markatta, Helios, Davert, Happy Bio, Celnat, Vegetalia, Friggs, and Earth Control. The company was founded by Wilhelm Sonesson in 1892 and is headquartered in Malmo, Sweden.